Privacy
Home Place Property Agency Limited Privacy Policy
Home Place Property Agency Limited (“Home Place“, we or us) is committed to protecting and respecting your privacy.
This policy explains how we use any personal information that you provide to us through our website, app or call-centres. Please read it carefully. We may change this policy. We will post any changes on this page, so please check back frequently.
Our Data Protection Officer can be reached @ [email protected] or via our postal address below. Please mark the envelope ‘Data Protection Officer’.
Information we collect from you
We may collect and process the following information about you:
Information you provide to us
You may provide us with information in several ways, including by filling in forms on our websites or on our apps or by corresponding with us by phone, email and live chat. This includes information you provide when you register for an account or subscribe, contact estate agents or using forms or phone numbers available on our websites.
This information may include any information you add to your profile (for example, your name, address, email address, phone number, profile picture and user name).
Information we collect about you
When you use our websites, we automatically collect information about your device, including your IP address, information about your visit (including how you got to our websites) and how you use our services. We may combine this information with other information you have provided to us or which we have received from other sources.
Information we receive from other sources
We work closely with third parties (for example, business partners, advertising networks, analytics providers and search information providers) and may receive information about you from them. This could include socio-demographic information and information about your likely interests based on your previous web browsing and purchases. We may combine this information with other information you have provided to us or which we collected about you.
How we use your personal information
We use your personal information for the following purposes:
- Providing our services to you and fulfilling your requests
- Providing you with the information, products and services you request from us.
- Administering promotions or competitions that you enter with us.
- Allowing you to participate in our interactive features when you choose to do so.
- Marketing and advertising
- Providing you and others with information about goods and services that we, which may be based on inferences about your or their likely interests based on your activity on websites.
- Customising or enhancing your experience of our services, which may use inferences about your likely interests based on your activity on our websites.
- Measuring and understanding the effectiveness of advertising we serve to you and others.
- Service improvement and account management
- Ensuring that our content is presented in the most effective manner for you and your device.
- Administering our websites and apps and for internal business administration (for example, troubleshooting, data analysis, testing, research, statistical and survey purposes).
- Protecting our interests and those of third parties and as part of our efforts to keep our services safe and secure.
- Managing and operating your account with us.
Legal basis for processing
Our legal basis for processing your personal information for the purposes described above will typically be one of the following:
Consent
You have consented to us using your personal information for this purpose (for example, when you create an account with us, agree to receive marketing emails from us or create an alert). You can withdraw your consent at any time by deleting the information from your account or updating your marketing preferences.
Legitimate interests
It is in our legitimate interests to use your personal information to operate, improve and promote our services (for example, when we customise your experience of our services or use your information for analytics purposes) and to protect our business.
Legal obligations
It is necessary for us to use your personal information for us with a legal obligation.
Sharing your personal information
We may also share your personal information with third parties in the following circumstances:
Agents, developers and other service providers
We provide your personal information to agents, developers and other suppliers when you ask us to do so. For example, when you enquire about a property, we will pass your personal information (including what you searched for) to the agent or developer handling that property. When this happens, the agents’ or developers’ own privacy policies will apply to how they use your personal information. You can find these privacy policies on their websites and you should check that you are happy with them before submitting your enquiry.
Our service providers: to help us run our business and perform services you request
We may provide your personal information to our business partners, suppliers and subcontractors who provide services to us or where necessary to perform a service that you have requested.
Advertisers and advertising networks: to serve relevant adverts to you and others
We may provide your personal information to our partner advertisers and advertising networks that require that information to select and serve relevant adverts to you and others.
Analytics and search engine providers: to help us improve our services
We may provide information about your visit to analytics and search engine providers to help us improve and optimise our services. We generally only share this information in a form that does not directly identify you.
We may also share your personal information with third parties for the following reasons:
If we sell or buy any business or assets
If we sell or buy any business or assets, we may disclose your personal information to the prospective seller or buyer of that business or those assets, along with its professional advisers.
To obtain professional advice
We may disclose your personal information to obtain professional advice (for example, from lawyers or financial advisors).
To comply with a legal obligation
We may disclose your personal information if required to do so by law or in response to a request from law enforcement or another regulatory authority. We may disclose your personal information to enforce our agreements with you or to protect the rights, property or safety of Home Place, its users or others. This includes sharing personal information with other organisations for fraud prevention purposes.
Unfortunately, transmission of information over the internet is not completely secure. We will do our best to protect your personal information, but we cannot guarantee its security and any transmission is at your own risk. Once we have received your personal information, we will use strict procedures and security features to try to prevent unauthorised access.
We keep your personal information for as long as is necessary for the purposes for which it is processed. These periods vary depending on the nature of the information and your interactions with us.
Cookies
We use cookies and other similar technologies to distinguish you from other users of our websites and apps (including when you browse third party websites). This helps us to provide you with a good experience when you use our services (for example, to remember your login details and improve our services). We also use cookies and similar technologies to show you more personalised advertising. You may adjust the settings on your browser to refuse cookies but some of our services may not work if you do so.
Opting Out of Collection of Information by Third Parties
Our third party advertisers and advertising network providers (“Ad Providers”) may provide you with ads on our websites and apps or on other websites. To make those ads more relevant and help measure their effectiveness, the Ad Providers may use cookies and similar technologies. They record your activity (including pages visited) and estimate what information interests you most. They use this information in accordance with their own privacy policies.
Your rights
You have the right to ask us not to process your personal information for marketing purposes. You can do this at any time by updating your email preferences or by clicking on the “unsubscribe” link in any marketing email we send you.
Data protection law gives you the right to access your personal information, to object to the use of your personal information for certain purposes, and the right to erase, restrict or receive a machine-readable copy of your personal information.
We will handle your request in accordance with the law. This means there may be legal reasons why we cannot fulfil all requests.
Links to third party websites
Our websites and apps may contain links to other websites. This privacy policy does not apply to those other websites and we do not accept liability for the content of any other website. Please check the privacy policy of any other website before submitting any personal information to it.
Contact us
If you have questions about this privacy policy or the way in which Home Place processes your personal information, you can contact us using the details below:
Post: Data Protection Officer, Unit 1104A, 11/F, Kai Tak Comm Bldg, 317-319 Des Voeux Road Central , Hong Kong.
Email: [email protected]